Where to go in Italy: A guide to help you choose!

Italy is one of the most diverse and rewarding countries in the world for travelers. Ancient cities, mountain ranges, wine regions, beaches, islands and unforgettable food put Italy right at the top of bucklists the world over. If you’re wondering which area of Italy to tackle first, or next, this overview will help you decide based on your travel preferences. And if you want to dig a little deeper, check out some of our 7 day itineraries for all budgets, linked to various regions across this amazing country.

Here you’ll find a region’s guide, followed by “best for..” choices, whether thinking about budget or holiday style (adventure, culture, beaches etc)

Your Regions Guide

Tuscany

Best for: First-time visitors, wine, hill towns

Car needed: Yes (outside Florence)

Crowds: High

Trip length: 7–10 days

Why go: Rolling vineyards, Renaissance cities, and postcard hill towns make Tuscany ideal for a balanced city + countryside trip.

Highlights: Florence, Siena, Val d’Orcia, Chianti

Costs: €130–260 accommodation, €15–30 casual meals

Getting around: No car needed in Florence; essential for countryside.

Things to note: Very popular, early starts matter and book key activities before travel if possible. One countryside base alongside a city stay in Florence is ideal.

Rome & Lazio

Best for: History, landmarks, culture

Car needed: No

Crowds: Very high

Trip length: 5–7 days

Why go: Rome alone can fill a week, with easy day trips adding variety without changing bases.

Highlights: Colosseum, Vatican, Tivoli, Ostia Antica

Costs: €120–260 accommodation, €12–25 casual meals

Getting around: No car needed. Stay near a metro line.

Things to note: Book attractions. Crowds are unavoidable but manageable.

Campania

Best for: Amalfi Coast, ancient ruins, amazing food

Car needed: Sometimes

Crowds: Very high

Trip length: 7 days

Why go: Archaeology, dramatic coastlines, and some of Italy’s best food in one compact region.

Highlights: Naples, Pompeii, Amalfi Coast, Capri

Costs: €90–200 accommodation, €8–20 casual meals

Getting around: Public transport works; driving is very challenging.

Things to note: Naples is chaotic but unforgettable. Base choice matters.

Sicily

Best for: Culture, beaches, variety

Car needed: Yes

Crowds: Medium

Trip length: 7–10 days

Why go: A world of its own: Greek ruins, volcanoes, beaches, and diverse cities.

Highlights: Palermo, Mount Etna, Taormina, Agrigento

Costs: €80–170 accommodation, €10–25 meals

Getting around: Car strongly recommended.

Things to note: Choose east or west for a 7-day trip, not both.

Veneto

Best for: Venice, cities, countryside

Car needed: Sometimes

Crowds: High

Trip length: 5–7 days

Why go: One of Italy’s most versatile regions. Canals, medieval cities, vineyards, mountain and everything in-between awaits..

Highlights: Venice, Verona, Padua, Prosecco Hills, Dolomites

Costs: €110–220 accommodation, €12–25 casual meals

Getting around: No car for cities; recommended for countryside and mountains.

Things to note: Stay outside Venice if you need to reduce costs. Excellent first-timer choice.

Piedmont

Best for: Food, wine, slow travel

Car needed: Yes

Crowds: Medium

Trip length: 5–7 days

Why go: Italy’s refined food and wine capital, known for truffles, vineyards, and elegant cities.

Highlights: Turin, Langhe, Barolo & Barbaresco wine regions, Alba

Costs: €100–180 accommodation, €15–30 casual meals

Getting around: Car required for wine regions; Turin works without one.

Things to note: Best in fall for truffles (and higher prices). Ideal for slow, food-focused trips.

Umbria

Best for: Quiet towns, value travel

Car needed: Yes

Crowds: Low

Trip length: 5–7 days

Why go: A quieter, greener alternative to Tuscany with fewer crowds and excellent value.

Highlights: Assisi, Perugia, Spello, hill towns & countryside

Costs: €80–150 accommodation, €12–25 casual meals

Getting around: Car recommended for flexibility.

Things to note: Slower pace, fewer tourists, and easy to pair with Tuscany or Rome.

Puglia

Best for: Beaches, villages, summer trips

Daily budget: €80–160

Car needed: Yes

Crowds: Medium

Trip length: 7 days

Why go: Whitewashed villages, olive groves, and Adriatic beaches with a relaxed southern feel.

Highlights: Alberobello, Polignano a Mare, Valle d’Itria, Ostuni

Costs: €80–160 accommodation, €10–25 casual meals

Getting around: Car essential.

Things to note: Very spread out. Choose a central base. Excellent summer destination for relaxation.

Sardinia

Best for: Beaches, nature, outdoor travel

Car needed: Yes

Crowds: Medium

Trip length: 7–10 days

Why go: Some of Europe’s best beaches paired with rugged mountains and wild interior landscapes.

Highlights: Costa Smeralda, Cala Goloritzé, Supramonte, Alghero

Costs: €90–200 accommodation, €15–30 casual meals

Getting around: Car required.

Things to note: Expensive in July–August. Shoulder season offers the best value and weather.

Calabria & Basilicata

Best for: Authentic Italy, fewer tourists

Car needed: Yes

Crowds: Low

Trip length: 5–7 days

Why go: Rugged, authentic southern Italy with dramatic coastlines and minimal tourism.

Highlights: Tropea, Aspromonte National Park, Matera

Costs: €70–140 accommodation, €10–20 casual meals

Getting around: Car strongly recommended.

Things to note: Limited infrastructure but incredible value. Best for experienced, flexible trippers.

Liguria

​​Best for: Coastal villages, scenic drives, and seaside charm

Car needed: Sometimes (recommended for smaller towns)

Crowds: Medium–High (Cinque Terre busy in summer)

Trip length: 5–7 days

Why go: Stunning coastline, colorful port towns, and the famous Cinque Terre.

Highlights: Genoa, Portofino, Cinque Terre, Santa Margherita Ligure

Costs: €100–200 accommodation, €12–25 casual meals

Getting around: Car useful for smaller towns; trains/ferries connect Cinque Terre

Things to note: Coastal roads can be narrow; early booking essential in summer

Trentino-Alto Adige / South Tyrol

Best for: Alpine adventure, hiking, and skiing

Car needed: Yes

Crowds: Medium

Trip length: 5–7 days

Why go: Alpine paradise for hiking, skiing, and picturesque mountain villages.

Highlights: Bolzano, Merano, Dolomites, Val Gardena

Costs: €100–200 accommodation, €15–25 casual meals

Getting around: Car recommended for mountain exploration

Things to note: German widely spoken; infrastructure excellent for outdoor adventures

Friuli Venezia Giulia

Best for: Cultural diversity, mountains & Adriatic coast

Car needed: Yes

Crowds: Low–Medium

Trip length: 5–7 days

Why go: Unique blend of Italian, Austrian, and Slavic cultures, with mountains and Adriatic beaches.

Highlights: Trieste, Udine, Grado, Cividale del Friuli

Costs: €90–180 accommodation, €12–25 casual meals

Getting around: Car recommended outside major cities

Things to note: Less touristy; perfect for culture and slow travel

Aosta Valley

Best for: Skiing, mountain trekking, and alpine scenery

Car needed: Yes

Crowds: Low–Medium

Trip length: 5–7 days

Why go: Italy’s smallest region, perfect for Alps lovers and winter sports.

Highlights: Courmayeur, Gran Paradiso National Park, Cervinia

Costs: €100–200 accommodation, €15–25 casual meals

Getting around: Car recommended

Things to note: Ideal for skiing and mountain trekking; quiet outside peak season

Lombardy

Best for: Lakes, fashion, and historic cities

Car needed: Sometimes (needed for lakes/countryside)

Crowds: High

Trip length: 5–7 days

Why go: Economic hub with fashion, lakes, and historic cities.

Highlights: Milan, Lake Como, Lake Garda, Bergamo

Costs: €120–250 accommodation, €15–25 casual meals

Getting around: No car needed in Milan; essential for lakes and countryside

Things to note: Milan is busy and business-focused; lakes are scenic but pricey

Marche

Best for: Undiscovered towns, countryside, and beaches

Car needed: Yes

Crowds: Low

Trip length: 5–7 days

Why go: Hills, beaches, and Renaissance towns — an underrated central Italian gem.

Highlights: Urbino, Ascoli Piceno, Conero Riviera

Costs: €80–150 accommodation, €12–25 casual meals

Getting around: Car recommended

Things to note: Great alternative to Tuscany; low tourist crowds

Abruzzo

Best for: Mountains, national parks, and quiet beaches

Car needed: Yes

Crowds: Low

Trip length: 5–7 days

Why go: Mountains, national parks, and Adriatic beaches with authentic Italian culture.

Highlights: L’Aquila, Gran Sasso, Pescara, Scanno

Costs: €70–150 accommodation, €10–25 casual meals

Getting around: Car essential

Things to note: Off-the-beaten-path; excellent for nature and slow travel

Molise

Best for: Authentic Italy, medieval towns, and solitude

Car needed: Yes

Crowds: Low

Trip length: 5–7 days

Why go: Small, undiscovered region with medieval towns and quiet beaches.

Highlights: Campobasso, Termoli, Agnone, Isernia

Costs: €70–140 accommodation, €10–20 casual meals

Getting around: Car essential

Things to note: Very few tourists; ideal for travelers seeking solitude and authenticity

Choose Your Italy Trip by Travel Style

First-Time Visitors

Best regions: Tuscany, Rome & Lazio, Veneto
Iconic sights, strong infrastructure, and easy logistics.

Food & Wine Lovers

Best regions: Piedmont, Tuscany, Campania, Emilia-Romagna
Deep regional cuisine with minimal long-distance travel.

Beaches & Summer Travel

Best regions: Puglia, Sicily, Sardinia, Calabria
Long coastlines, warm seas, and better value outside Amalfi.

Outdoor & Nature Trips

Best regions: Dolomites, Sicily, Sardinia, Abruzzo
Hiking, mountains, volcanoes, and dramatic landscapes.

Crowd-Avoiders & Slow Travel

Best regions: Umbria, Marche, Basilicata, Calabria
Lower costs, fewer tourists, and a relaxed pace.

Choose your Italy trip by Budget

Italy’s costs vary depending on region, season, and travel style. Northern cities tend to be pricier, while southern regions and less-touristy areas offer better value. Use this guide to plan your budget before diving into specific itineraries.

Daily Budget Categories

Budget: €70–120: Hostels or guesthouses, casual meals, public transport

Mid-range: €120–200: 3-star hotels, mix of casual & sit-down meals, local tours

Premium: €200+: Boutique hotels, fine dining, guided tours, excursions

Regional Cost Overview

Northern Italy

  • Regions: Veneto, Lombardy, Piedmont, Trentino-Alto Adige, Friuli Venezia Giulia, Liguria

  • Realistic Daily budget inc. Accommodation: €100–230

  • Notes: Luxury hotels, lakes, and ski resorts increase costs

Central Italy

  • Regions: Tuscany, Rome & Lazio, Marche, Umbria, Abruzzo, Aosta Valley

  • Realistic Daily budget inc. Accommodation: €80–200

  • Notes: A mix of cities and countryside with moderate pricing

Southern Italy & Islands

  • Regions: Campania, Puglia, Calabria & Basilicata, Sicily, Sardinia, Molise

  • Realistic Daily budget inc. Accommodation: €70–180

  • Notes: Coastal towns and rural areas are cheaper; beach hotspots cost more in summer

Key Budget Factors

  • Accommodation: Cities > countryside

  • Food & Drink: Local trattorias, bakeries and supermarkets < tourist restaurants

  • Transport: Trains work well in cities; cars needed in rural areas. Planning travel will really help you budget effectively

  • Attractions: Museums €10–25; excursions vary. Book in advance!

Practical Money-Saving Tips

  • Travel in shoulder seasons (April–June, September–October)

  • Stay in nearby towns instead of city centers

  • Use regional trains/buses instead of taxis

  • Consider self-catering apartments for longer stays

  • Book attractions in advance to avoid peak premiums

We have a few more top tips on getting the most out of your holiday here.

Choosing the Right Region in Italy

Italy isn’t a country you can see all at once. Each region offers its own landscapes, culture, cuisine, and holiday pace.. Whether you’re drawn to the rolling vineyards of Tuscany, the iconic history of Rome, the dramatic Amalfi Coast, or the untouched charm of Calabria and Molise, the key is focus.

Use the regional comparisons, budget guidance, and travel style breakdowns in this guide to identify the region that matches your interests, timeline, and budget. Once you’ve chosen, dive into a 7-day itinerary tailored to that region. Happy planning!

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